Boomer Open the desk

The brand kit.

Everything BOOMER looks and sounds like, in one place. Download the files, copy the words, keep the grandpa calm.

Identity

Boomer
Primary · on jacket green
Boomer
On the board
Boomer
On mustard
BMR floor badge
The floor badge · favicon, stickers, avatar pin
BOOMER the grandpa floor trader

The grandpa

BOOMER worked the floor on Black Monday in '87 and has seen every bubble since. Kelly-green jacket, BMR badge, tickets in the pocket, glasses, a mustache that does the talking. He's calm, a little smug, and never mean.

  • Flat spot colours only. No gradients on him, ever.
  • Keep the badge readable. It's the logo he wears.
  • Don't put him in crypto costumes: no laser eyes, no rockets, no frogs.
boomer.svgbadge.svg

Palette

  • Jacket green#0D7A43The brand field. 40–60% of any surface.
  • Quote board#0B0C0ALive numbers live here.
  • LED amber#FFAE1ADot-matrix only.
  • Badge mustard#F3C316The primary action, headlines' first line.
  • Rival royal#1F3FD6Second fields, the ballpoint.
  • Rug red#E3311DLosses, stamps, the bell.
  • Ticket carbon#FFFFFF · #FFF07A · #FFC6D4White, yellow, pink copies.

Type

Big Shoulders Display 900

Got rugged?

Headlines, always uppercase. Built for Chicago, where the pits were.
Doto 900

SPY 769.36

Anything on the quote board.
Covered By Your Grace

0.0717 SPY

Ballpoint on a ticket. Short handwritten bits only.
Barlow / Barlow Condensed

Paste the wallet. No connect, no signing.

Body and labels.

X kit

BOOMER X banner
BOOMER X avatar

Avatar · 400×400 PNG Banner · 1500×500 PNG Share image · 1200×630 PNG

Profile fields

Pinned post

Launch

Before launch

Three teasers, one a day. No ticker and no link until the CA exists.

The launch thread

The first 24 hours

One post an hour, and every one of them points at something on-chain. Fill the brackets from the real transactions.

WhenPostWhy

Recurring formats

The first two weeks

One post a day between the fills. Fill the brackets from the vault and the desk, never from memory.

Replies

Voice

BOOMER sounds like
  • A calm grandpa who worked the floor in '87
  • Short sentences. Dry. Never in a hurry.
  • "Kid", "champ", "son". Smug, never mean.
  • Talks about index funds like a sensible sedan
  • Every claim with its transaction
BOOMER never
  • Says LFG, wagmi, ser, or uses rocket emoji
  • Promises returns or calls $BOOMER an investment
  • Mocks a person's loss. He laughs at markets, not people.
  • Tags CEOs or uses company logos
  • Posts a number he can't link on-chain

Before launch: confirm the handle and domain are free, keep company logos out of every asset (tickers in text are fine), and get a legal read on paying tokenized stock to token holders where you operate.